We are a data visualization studio that focuses on building meaningful experiences with data.

For Scientific American, we had the privilege of redesigning the Hertzsprung-Russell (HR) diagram, a fundamental tool in astrophysics that revolutionized our understanding of stellar evolution.

For Scientific American, we had the privilege of redesigning the Hertzsprung-Russell (HR) diagram, a fundamental tool in astrophysics that revolutionized our understanding of stellar evolution. The HR diagram brilliantly encapsulates the relationship between a star's absolute magnitude or luminosity and its spectral type or effective temperature, allowing astronomers to trace the life cycles of stars and unravel the secrets of celestial populations. Our team meticulously crafted an updated version of this iconic scatter graph, enhancing its visual impact and clarity to create an engaging and informative insert poster. By presenting the HR diagram in a fresh, accessible format, we aimed to showcase its profound significance in unveiling the diverse characteristics and evolutionary paths of stars, from the low-mass, cool red dwarfs to the massive, luminous blue supergiants. This redesign not only pays tribute to the groundbreaking work of Ejnar Hertzsprung and Henry Norris Russell but also invites readers to explore the captivating realm of stellar astrophysics and appreciate the elegance of this essential tool in decoding the mysteries of the cosmos.